We are a non-profit, all-volunteer organization dedicated to entering a float in the annual Pasadena Tournament of Roses Parade®.  We are a totally “Self-Built” float – we design, construct, decorate, and raise the necessary funds to produce our float annually. Funding is achieved through donations, memberships, and local fundraising activities.

The community of Sierra Madre is one of the oldest participants in the Pasadena Tournament of Roses Parade®, having entered a float in 1917.  The 2023 was our 90th entry into the Pasadena Tournament of Roses Parade.  Today, the Sierra Madre Rose Float Association designs builds, decorates, and entirely funds the community’s annual entry. Carrying on a local tradition, ours is one of only a few all-volunteer-built floats remaining in the parade.