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Public Events
Sierra Madre Wistaria Festival
Mar 28
Sierra Madre Wistaria Festival

Your favorite float friends are popping up at the Wisteria Festival, and we expect you to show up appropriately purple. Think bold, bright, and blooming. We’ll be slinging fabulous merch, tempting you with raffle prizes, and celebrating the vine like it deserves—dramatically. Come strut, shop, and celebrate the float in all its glory. If you’re not wearing purple… were you even there?

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No work for Easter Sunday
Apr 5
No work for Easter Sunday

May your day be egg-stra sweet, we’ll see you Thursday.

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The theme for the 2027 Rose Parade is "Welcome," announced by newly installed President Terry Madigan, celebrating belonging, family (chosen or related), good friends, and commuThe Sierra Madre Rose Float Association (SMRFA) is pleased to announce our 2027 float concept, “Barn Dance!”

What better way to welcome everyone into the new year than a good old fashioned barn dance! On New Year’s Day, our square dance caller extraordinaire will lead our live square-dancing troupe, along with our rose float ambassadors, giant dancing cowboy boots, and a host of critters, surrounded by a beautiful floral creation.

Join the fun as we sashay down the Boulevard celebrating the new year! This entertainment-filled float, designed by Richard Burrow and Deb Ryan personifies the overall 2027 parade theme, “Welcome.”nity embrace, emphasizing a universal feeling of being accepted and safe to be oneself.