The moment we’ve all been waiting for is finally here—the week where the magic happens! No construction. No paint. JUST pure artistry. Seeds, rice, dried goods, and of course… the flowers! Every petal, every seed is placed by hand to turn our vision into a masterpiece that will roll down the Rose Parade on New Year’s Day!

We’re open every day from 9 AM to 10 PM, with the final marathon shift starting December 30th—24 hours straight as the fresh flowers go on. It’s fun, it’s messy, it’s exhausting, and it’s one of the most rewarding experiences you’ll ever have!

Haven’t signed up yet? Shifts open in October—but if you missed that, walk-ins are welcome! Come get your hands on history, or watch the magic from the mezzanine as the float comes to life.

This is Sierra Madre tradition. This is community. This is DECO WEEK!