General Meeting
Meetings are held every 3rd Sunday of the month from 5–6pm—all current SMRFA members are welcome to join, and not a member yet? Come see what we’re all about!
Sierra Madre Wistaria Festival
Your favorite float friends are popping up at the Wisteria Festival, and we expect you to show up appropriately purple. Think bold, bright, and blooming. We’ll be slinging fabulous merch, tempting you with raffle prizes, and celebrating the vine like it deserves—dramatically. Come strut, shop, and celebrate the float in all its glory. If you’re not wearing purple… were you even there?
General Meeting
Meetings are held every 3rd Sunday of the month from 5–6pm—all current SMRFA members are welcome to join, and not a member yet? Come see what we’re all about!
LEGENDARY BINGO!
With a microphone, a wig full of secrets, and IMPORTANT NEWS for the entire planet We would like to announce:
LEGENDARY BINGO is stomping into the sleepy little town of Sierra Madre on SATURDAY, APRIL 25TH, courtesy of BingoBoy.inc and the utterly unhinged, highly decorated, and legally fabulous cast from Hamburger Mary’s.
We’re talking the LOUDEST BINGO THIS SIDE OF THE MISSISSIPPI.
Balls will drop. Numbers will be screamed. Sleep schedules will be destroyed.
This is not bingo you play quietly.
This is bingo you survive!
Expect sass
Expect chaos
Expect Sierra Madre to clutch its pearls
NOW—before you sprain something racing for your wallet—KEEP YOUR PANTIES ON.
Tickets are NOT for sale until March.
Yes, I know. Tragic. Devastating. Character-building.
Keep checking back, sweet angels, because when tickets drop, they’re going to vanish faster than my dignity after two cocktails.
World invited. Volume required.
LEGENDARY BINGO is coming… and she does NOT whisper.
General Meeting
Meetings are held every 3rd Sunday of the month from 5–6pm—all current SMRFA members are welcome to join, and not a member yet? Come see what we’re all about!
Sierra Madre Art Walk – Bi-Annual Bas
Join us for a solstice-smashing night where every Sierra Madre business transforms into a mega pop-up gallery. One town. One night. All art.
Stroll through streets packed with:
Local art
Food & treats
Shopping
Live music & good vibes
Plus—your favorite Float Friends will be out in full force, selling their goods and showing off float art you won’t see anywhere else.
Come wander, snack, shop, and celebrate creativity—Sierra Madre style.
General Meeting
Meetings are held every 3rd Sunday of the month from 5–6pm—all current SMRFA members are welcome to join, and not a member yet? Come see what we’re all about!
Sierra Madre 3rd of July Party
Get ready for a night of red, white, and Sierra Madre fun! Join us for festive vibes, great conversation, and the most satisfying bubble-wrap fireworks you’ve ever popped.
Shop your favorite float merch, try your luck at raffle prizes, and hang out with friends old and new. And yes—there’s a beer garden, because patriotism pairs best with a cold drink.
Come for the fun, stay for the laughs, and celebrate the 3rd the Sierra Madre way. We’ll save you a bubble to pop!
Walk With the Sierra Madre Rose Float- in the Parade!
Calling All Volunteers — Walk With the Sierra Madre Rose Float!
The 4th of July Parade is rolling down the boulevard—and yes, the Sierra Madre Rose Float will be right there, shining and proud! Now we need YOU to help bring it to life.
Walk alongside the float, wave to the crowds, rock your craziest patriotic gear, and help sell beautiful red roses to raise much-needed funds for our beloved float. It’s festive, it’s fun, and it’s one of the best seats in town.
Be part of the magic, the tradition, and the community that makes Sierra Madre sparkle every year.
Want in? Email us at Volunteers@sierramadrerosefloat.org and join the parade fun!
Selfbuilt Picnic- Save the date ( Date TBA)
Calling All Floaties!
The Self Build Float Group is rolling out something extra special this year… we’re hosting the very first Self Build Picnic: “Float Family Reunion!”
That’s right. The most creative, welding-sparking, messy, wildly dedicated bunch around is getting together for a day of:
Talking shop (yes, we want to see those concept sketches!)
Swapping float ideas and design dreams
EATING ALL THE FOOD — because it is a potluck after all
Playing those classic family reunion games… with a float-building twist
Fun, friendly competition, and prizes
And quality time with the most interesting folks you will ever meet… the Floaties.
Whether you are a seasoned self-builder or just float-curious, all are welcome. This is about community, creativity, and celebrating the bold world of self-built floats together.
The exact date is not set in stone just yet — consider this your official Save the Date.
Dust off those picnic blankets, start planning your signature dish, and get ready for a reunion like no other.
The Float Family is getting together… and you will not want to miss it.
General Meeting
Meetings are held every 3rd Sunday of the month from 5–6pm—all current SMRFA members are welcome to join, and not a member yet? Come see what we’re all about!
Banner Booster!
🎉 Calling all small business owners, local entrepreneurs, and passionate advocates with a message to share — our "Banner Booster Program" is back this August, and we want you to be a part of it! This is your chance to have your custom sign printed and proudly displayed above the iconic Sierra Madre Rose Float, right where the cameras roll. From news outlets and YouTubers to social media influencers, everyone will be snapping shots and rolling footage — and your banner could be right in the spotlight! Just imagine your message or brand seen by thousands, right in the middle of the action. How cool is that?
Even better, we don't stop at just visibility — we celebrate our supporters on Instagram and offer exclusive perks depending on the tier you choose. Want a private corporate tour of the float barn? We’ve got that. Want additional shoutouts, special features, or extra exposure? We’re ready to deliver. Whether you're promoting your small business, sending a heartfelt message, or simply want to support something awesome, the Banner Booster Program is your moment to shine. 🌟 Spots are limited, so sign up today and be part of something truly memorable!
For the all the info, please e-mail Hanna at info@sierramadrerosefloat.org
NO General Meeting THIS MONTH
It;s hot out, and time for vacation. Go grab a cool drink and sit by the pool. We’ll see you any other time at the barn.
Banner Booster Program!
🎉 Calling all small business owners, local entrepreneurs, and passionate advocates with a message to share — our "Banner Booster Program" is back this August, and we want you to be a part of it! This is your chance to have your custom sign printed and proudly displayed above the iconic Sierra Madre Rose Float, right where the cameras roll. From news outlets and YouTubers to social media influencers, everyone will be snapping shots and rolling footage — and your banner could be right in the spotlight! Just imagine your message or brand seen by thousands, right in the middle of the action. How cool is that?
Even better, we don't stop at just visibility — we celebrate our supporters on Instagram and offer exclusive perks depending on the tier you choose. Want a private corporate tour of the float barn? We’ve got that. Want additional shoutouts, special features, or extra exposure? We’re ready to deliver. Whether you're promoting your small business, sending a heartfelt message, or simply want to support something awesome, the Banner Booster Program is your moment to shine. 🌟 Spots are limited, so sign up today and be part of something truly memorable!
For the all the info, please e-mail Hanna at info@sierramadrerosefloat.org
Call for Royal Court (Ride the Float)
Check back when the date is closer for official application.
General Meeting
Meetings are held every 3rd Sunday of the month from 5–6pm—all current SMRFA members are welcome to join, and not a member yet? Come see what we’re all about!
General Meeting
Meetings are held every 3rd Sunday of the month from 5–6pm—all current SMRFA members are welcome to join, and not a member yet? Come see what we’re all about!
General Meeting
Meetings are held every 3rd Sunday of the month from 5–6pm—all current SMRFA members are welcome to join, and not a member yet? Come see what we’re all about!
No Work on Thanksgiving
Screening is officially out of office today. We’re swapping clipboards for gravy boats, sequins for stretchy pants, and deadlines for second (and third) helpings. Enjoy Thanksgiving, eat like a champ, nap unapologetically, and remember—just for today—go chill with Cousin Mark and forget the float.
General Meeting
Special Meetings to not conflict with the big game. —all current SMRFA members are welcome to join, and not a member yet? Come see what we’re all about!
Design the 2027 Float Contest
All entries are due by February 4—submit as many ideas as you’d like, be sure all forms are completed, and note that voting is open only to current SMRFA members.
Click the green line at the top of page for submission form.
POTLUCK!
Hear ye, hear ye, glue-gun warriors, petal placers, chicken-wire wranglers, ladder climbers, snack runners, late-night decorators, and anyone who touched, hauled, built, sorted, or lovingly side-eyed the Sierra Madre Rose Float into existence
You are officially summoned to the Sierra Madre Rose Float Victory Potluck — because after getting this float to the finish line, we deserve carbs, casseroles, and community.
January 17
6:00 PM
Bring a dish to share (homemade, store-bought, or mysteriously unlabeled — we trust you)
This is a roll-call for every volunteer who helped construct, decorate, problem-solve, carry, cheer, or hold things while someone else figured it out. If you gave time, talent, muscle, status tolerance, or moral support — this party is for you.
Come hungry, come proud, come ready to celebrate a job incredibly well done.
We built a float. We made it sparkle. Now let’s eat.
Floatfest 2026
Following the Rose Parade, walk within feet of the floral and animated masterpieces parked along Sierra Madre and Washington Boulevards in Pasadena. Come rain or shine, take a closer look at the design and workmanship that went into each float entry and learn more about the float process from Tournament volunteers on hand. Comfortable walking shoes and early arrival are suggested for this exhibit, spanning over 2 miles of city streets with a moderate incline. No pets or bikes allowed.
FOR TICKETS AND MORE INFO, Visit https://tickets.sharpseating.com/p/tickets11/events/floatfest-a-rose-parade-showcase
DECO WEEK!
The moment we’ve all been waiting for is finally here—the week where the magic happens! No construction. No paint. JUST pure artistry. Seeds, rice, dried goods, and of course… the flowers! Every petal, every seed is placed by hand to turn our vision into a masterpiece that will roll down the Rose Parade on New Year’s Day!
We’re open every day from 9 AM to 10 PM, with the final marathon shift starting December 30th—24 hours straight as the fresh flowers go on. It’s fun, it’s messy, it’s exhausting, and it’s one of the most rewarding experiences you’ll ever have!
Haven’t signed up yet? Shifts open in October—but if you missed that, walk-ins are welcome! Come get your hands on history, or watch the magic from the mezzanine as the float comes to life.
This is Sierra Madre tradition. This is community. This is DECO WEEK!
Winter Village In Sierra Madre
Winter Village is Coming to Sierra Madre – December 6th!
Mark your calendars for Saturday, December 6th, from 12–8 PM, as downtown Sierra Madre transforms into a Winter Village straight out of a snow globe! Wander through our charming holiday market, brimming with festive spirit, unique gifts, and handmade crafts. We’ll be there selling our signature vials, Rose Float merch, and creative holiday crafts—perfect for stuffing stockings or treating yourself.
Keep your ears open for the rogue carolers roaming the streets, spreading cheer in their own mischievous way, and don’t be surprised when snow begins to fall right here in our little mountain town. With music filling the air, twinkling lights, and all the cozy winter magic you can imagine, it’s the perfect way to kick off the holiday season—Sierra Madre style.
Bundle up, grab some cocoa, and come celebrate the sparkle of the season with us!
Communiy Yard Sale
Join us for the Community Yard Sale Extravaganza!
Antiques, clothes, mysterious cables, and possibly a slightly haunted lamp!
Everything must go — except our pride.
One day only. Bring cash, curiosity, and a good sense of humor.
Oh, we’ll have plants too.
Firemans' Pancake Breakfast
You’re Flippin’ Invited!
Join us for the Annual Fireman’s Pancake Breakfast — where the syrup flows, the griddles glow, and the pancakes stack higher than the fire truck ladders!
This year’s breakfast is extra special — half of all proceeds go to the Sierra Madre Rose Float Association, whose upcoming float just happens to be (you guessed it)... pancake-themed! So come hungry, bring your syrup-loving friends, and help support two hometown traditions in one delicious morning.
When: Sat, Octorber 25th
Where: Sierra Madre Fire Department
Donation: $10 per plate
It’s the most stack-tacular way to fuel up, give back, and celebrate Sierra Madre spirit.
Legendary Bingo - Witches ball
Theme : Witches Ball
Sorry, kids—this bingo is rated R… for Ridiculously Fun. 18+ only!”
Details coming soon!
Sierra Madre Art Walk
Sierra Madre Art Walk – October 10th
On Thursday, October 10th from 4 PM to 8 PM, Sierra Madre transforms into an open-air art experience! For one special evening, each shop in town becomes a pop-up gallery, showcasing unique works from talented local artists. Stroll through the charming streets, enjoy live creativity, and discover one-of-a-kind pieces in every storefront.
Be sure to visit the Creative Arts Group patio, where the Sierra Madre Rose Float crew will be selling handmade stained glass art and float props to help raise funds for the 2026 Rose Parade float. It’s the perfect opportunity to support local artists, shop owners, and a beloved community tradition—all in one unforgettable night!
For more info go to https://www.sierramadreartwalk.com/
Calls for Royal Court!
Apply to Ride the float!
Applicants must be 15 to 18 years old, have a 3.0 grade average, and be a resident of Sierra Madre.
Thats it!
Click on the calender to apply.
Applications must be emailed to info@sierramadrerosefloat.org by Wednesday, October 8, 2025. Applications submitted later than October 8th will not be considered.
Banner Booster- Last Call!
LAST CALL FOR ALL small business owners, local entrepreneurs, and passionate advocates with a message to share — our "Banner Booster Program" is back this August, and we want you to be a part of it! This is your chance to have your custom sign printed and proudly displayed above the iconic Sierra Madre Rose Float, right where the cameras roll. From news outlets and YouTubers to social media influencers, everyone will be snapping shots and rolling footage — and your banner could be right in the spotlight! Just imagine your message or brand seen by thousands, right in the middle of the action. How cool is that?
Even better, we don't stop at just visibility — we celebrate our supporters on Instagram and offer exclusive perks depending on the tier you choose. Want a private corporate tour of the float barn? We’ve got that. Want additional shoutouts, special features, or extra exposure? We’re ready to deliver. Whether you're promoting your small business, sending a heartfelt message, or simply want to support something awesome, the Banner Booster Program is your moment to shine. 🌟 Spots are limited, so sign up today and be part of something truly memorable!
Please E-Mail Hanna at Info@sierramadrerosefloat.org to get in on the fun!
SM Rose Float at Angels Stadium
Join the Sierra Madre Rose Float Association at Angels Stadium on Tuesday, August 12th as they take on the Los Angeles Dodgers!
Bring your friends and enjoy tickets in the following area.
~Lower View All Star (Section 427)
$100 per ticket.
Banner Booster Program- ALL OF AUGUST!
🎉 Calling all small business owners, local entrepreneurs, and passionate advocates with a message to share — our "Banner Booster Program" is back this August, and we want you to be a part of it! This is your chance to have your custom sign printed and proudly displayed above the iconic Sierra Madre Rose Float, right where the cameras roll. From news outlets and YouTubers to social media influencers, everyone will be snapping shots and rolling footage — and your banner could be right in the spotlight! Just imagine your message or brand seen by thousands, right in the middle of the action. How cool is that?
Even better, we don't stop at just visibility — we celebrate our supporters on Instagram and offer exclusive perks depending on the tier you choose. Want a private corporate tour of the float barn? We’ve got that. Want additional shoutouts, special features, or extra exposure? We’re ready to deliver. Whether you're promoting your small business, sending a heartfelt message, or simply want to support something awesome, the Banner Booster Program is your moment to shine. 🌟 Spots are limited, so sign up today and be part of something truly memorable!
To get all the details, please e-mail Hanna at Info@sierramadrerosefloat.org
4th of July Parade
Events for the Parade are TBA - HOWEVER we are looking for volunteers who would like to walk in the parade selling roses. Please email Volunteer@sierramadrerosefloat.org for more info.
Rose Clipping Party
JOIN US! We have one thousand roses coming in to be clipped and vialed for the 4th of July parade. We need your help processing the roses. This fun and fast-paced evening will take less than two hours. Music will be on, new friends will be made, and you’ll get to play with flowers!
Service hours will be given for anyone in need as well.
Email us at volunteer@sierramadrerosefloat.org to join the fun!
Community Yard Sale
Whether you’re hunting for odd trinkets, colorful decor, or that one-of-a-kind piece you never knew you needed, this is the place to be. Our neighbors have dug deep into their attics and basements to bring you an eclectic collection of goodies — from vintage vinyls to whimsical wall art and everything in between. WE HAVE PLANTS TOO!
Proceeds from our booth go directly back to the building of the float.
Savor the Flavor Gives back!
Shop local with our favorite Sierra Madre store "Savor the Flavor" now until mother's day. BE SURE when you purchase your goods you mention you're supporting the rose float. 10 percent of all purchases will go directly back to the building of the Sierra Madre Rose Float.
Scholarship Recognition Application!
The Sierra Madre Rose Float Association is seeking applications from qualified applicants for its annual scholarship award. One scholarship totaling $1,500 will be awarded to the most qualified applicant. To be considered for the award, an applicant must be a student in or just completing their senior year in high school or a freshman in college, have at minimum 3.0 GPA, and have contributed substantial service to the Sierra Madre Rose Float Association.
Click Here to learn more!
Private Shopping Party
We are thrilled to invite you to an exclusive, private shopping event where luxury meets community. Enjoy a curated shopping experience, with a selection of stunning items, while sipping on champagne, wine, and delicious hors d'oeuvres.
As you shop, know that your support for local businesses directly benefits Sierra Madre. Not only will you find unique treasures, but 10% of all sales from the event will be donated to the Rose Float Association, helping bring our community’s pride to life this year.
Your presence means more than just a great shopping experience—it’s a chance to give back to our beautiful community while treating yourself to something special.
RSPV by April 30th to Michael Bilbrey via email. Bilbreyadg@gmail.com
Memorabilia Sale
Get ready to own a piece of history! All float props from past parade floats are up for grabs – and they could be yours today! We're offering a unique collection of handmade tiles, pots, sculptures, and other one-of-a-kind items that have even made their way onto TV! These incredible props deserve a new home, and unfortunately, they can’t stay here any longer.
Don't miss your chance to take home a piece of the magic! Come on down and get yours today!
