Winter Village In Sierra Madre
Winter Village is Coming to Sierra Madre – December 6th!
Mark your calendars for Saturday, December 6th, from 12–8 PM, as downtown Sierra Madre transforms into a Winter Village straight out of a snow globe! Wander through our charming holiday market, brimming with festive spirit, unique gifts, and handmade crafts. We’ll be there selling our signature vials, Rose Float merch, and creative holiday crafts—perfect for stuffing stockings or treating yourself.
Keep your ears open for the rogue carolers roaming the streets, spreading cheer in their own mischievous way, and don’t be surprised when snow begins to fall right here in our little mountain town. With music filling the air, twinkling lights, and all the cozy winter magic you can imagine, it’s the perfect way to kick off the holiday season—Sierra Madre style.
Bundle up, grab some cocoa, and come celebrate the sparkle of the season with us!
General Meeting
ALL MEMEBERS WELCOME! Its the last meeting before the much anticipated DECK WEEK! Pep talks and game plan abound.
DECO WEEK!
The moment we’ve all been waiting for is finally here—the week where the magic happens! No construction. No paint. JUST pure artistry. Seeds, rice, dried goods, and of course… the flowers! Every petal, every seed is placed by hand to turn our vision into a masterpiece that will roll down the Rose Parade on New Year’s Day!
We’re open every day from 9 AM to 10 PM, with the final marathon shift starting December 30th—24 hours straight as the fresh flowers go on. It’s fun, it’s messy, it’s exhausting, and it’s one of the most rewarding experiences you’ll ever have!
Haven’t signed up yet? Shifts open in October—but if you missed that, walk-ins are welcome! Come get your hands on history, or watch the magic from the mezzanine as the float comes to life.
This is Sierra Madre tradition. This is community. This is DECO WEEK!
Floatfest 2026
Following the Rose Parade, walk within feet of the floral and animated masterpieces parked along Sierra Madre and Washington Boulevards in Pasadena. Come rain or shine, take a closer look at the design and workmanship that went into each float entry and learn more about the float process from Tournament volunteers on hand. Comfortable walking shoes and early arrival are suggested for this exhibit, spanning over 2 miles of city streets with a moderate incline. No pets or bikes allowed.
FOR TICKETS AND MORE INFO, Visit https://tickets.sharpseating.com/p/tickets11/events/floatfest-a-rose-parade-showcase
Communiy Yard Sale
Join us for the Community Yard Sale Extravaganza!
Antiques, clothes, mysterious cables, and possibly a slightly haunted lamp!
Everything must go — except our pride.
One day only. Bring cash, curiosity, and a good sense of humor.
Oh, we’ll have plants too.
Firemans' Pancake Breakfast
You’re Flippin’ Invited!
Join us for the Annual Fireman’s Pancake Breakfast — where the syrup flows, the griddles glow, and the pancakes stack higher than the fire truck ladders!
This year’s breakfast is extra special — half of all proceeds go to the Sierra Madre Rose Float Association, whose upcoming float just happens to be (you guessed it)... pancake-themed! So come hungry, bring your syrup-loving friends, and help support two hometown traditions in one delicious morning.
When: Sat, Octorber 25th
Where: Sierra Madre Fire Department
Donation: $10 per plate
It’s the most stack-tacular way to fuel up, give back, and celebrate Sierra Madre spirit.
Legendary Bingo - Witches ball
Theme : Witches Ball
Sorry, kids—this bingo is rated R… for Ridiculously Fun. 18+ only!”
Details coming soon!
Sierra Madre Art Walk
Sierra Madre Art Walk – October 10th
On Thursday, October 10th from 4 PM to 8 PM, Sierra Madre transforms into an open-air art experience! For one special evening, each shop in town becomes a pop-up gallery, showcasing unique works from talented local artists. Stroll through the charming streets, enjoy live creativity, and discover one-of-a-kind pieces in every storefront.
Be sure to visit the Creative Arts Group patio, where the Sierra Madre Rose Float crew will be selling handmade stained glass art and float props to help raise funds for the 2026 Rose Parade float. It’s the perfect opportunity to support local artists, shop owners, and a beloved community tradition—all in one unforgettable night!
For more info go to https://www.sierramadreartwalk.com/
Calls for Royal Court!
Apply to Ride the float!
Applicants must be 15 to 18 years old, have a 3.0 grade average, and be a resident of Sierra Madre.
Thats it!
Click on the calender to apply.
Applications must be emailed to info@sierramadrerosefloat.org by Wednesday, October 8, 2025. Applications submitted later than October 8th will not be considered.
Banner Booster- Last Call!
LAST CALL FOR ALL small business owners, local entrepreneurs, and passionate advocates with a message to share — our "Banner Booster Program" is back this August, and we want you to be a part of it! This is your chance to have your custom sign printed and proudly displayed above the iconic Sierra Madre Rose Float, right where the cameras roll. From news outlets and YouTubers to social media influencers, everyone will be snapping shots and rolling footage — and your banner could be right in the spotlight! Just imagine your message or brand seen by thousands, right in the middle of the action. How cool is that?
Even better, we don't stop at just visibility — we celebrate our supporters on Instagram and offer exclusive perks depending on the tier you choose. Want a private corporate tour of the float barn? We’ve got that. Want additional shoutouts, special features, or extra exposure? We’re ready to deliver. Whether you're promoting your small business, sending a heartfelt message, or simply want to support something awesome, the Banner Booster Program is your moment to shine. 🌟 Spots are limited, so sign up today and be part of something truly memorable!
Please E-Mail Hanna at Info@sierramadrerosefloat.org to get in on the fun!
SM Rose Float at Angels Stadium
Join the Sierra Madre Rose Float Association at Angels Stadium on Tuesday, August 12th as they take on the Los Angeles Dodgers!
Bring your friends and enjoy tickets in the following area.
~Lower View All Star (Section 427)
$100 per ticket.
Banner Booster Program- ALL OF AUGUST!
🎉 Calling all small business owners, local entrepreneurs, and passionate advocates with a message to share — our "Banner Booster Program" is back this August, and we want you to be a part of it! This is your chance to have your custom sign printed and proudly displayed above the iconic Sierra Madre Rose Float, right where the cameras roll. From news outlets and YouTubers to social media influencers, everyone will be snapping shots and rolling footage — and your banner could be right in the spotlight! Just imagine your message or brand seen by thousands, right in the middle of the action. How cool is that?
Even better, we don't stop at just visibility — we celebrate our supporters on Instagram and offer exclusive perks depending on the tier you choose. Want a private corporate tour of the float barn? We’ve got that. Want additional shoutouts, special features, or extra exposure? We’re ready to deliver. Whether you're promoting your small business, sending a heartfelt message, or simply want to support something awesome, the Banner Booster Program is your moment to shine. 🌟 Spots are limited, so sign up today and be part of something truly memorable!
To get all the details, please e-mail Hanna at Info@sierramadrerosefloat.org
4th of July Parade
Events for the Parade are TBA - HOWEVER we are looking for volunteers who would like to walk in the parade selling roses. Please email Volunteer@sierramadrerosefloat.org for more info.
Rose Clipping Party
JOIN US! We have one thousand roses coming in to be clipped and vialed for the 4th of July parade. We need your help processing the roses. This fun and fast-paced evening will take less than two hours. Music will be on, new friends will be made, and you’ll get to play with flowers!
Service hours will be given for anyone in need as well.
Email us at volunteer@sierramadrerosefloat.org to join the fun!
Community Yard Sale
Whether you’re hunting for odd trinkets, colorful decor, or that one-of-a-kind piece you never knew you needed, this is the place to be. Our neighbors have dug deep into their attics and basements to bring you an eclectic collection of goodies — from vintage vinyls to whimsical wall art and everything in between. WE HAVE PLANTS TOO!
Proceeds from our booth go directly back to the building of the float.
Savor the Flavor Gives back!
Shop local with our favorite Sierra Madre store "Savor the Flavor" now until mother's day. BE SURE when you purchase your goods you mention you're supporting the rose float. 10 percent of all purchases will go directly back to the building of the Sierra Madre Rose Float.
Scholarship Recognition Application!
The Sierra Madre Rose Float Association is seeking applications from qualified applicants for its annual scholarship award. One scholarship totaling $1,500 will be awarded to the most qualified applicant. To be considered for the award, an applicant must be a student in or just completing their senior year in high school or a freshman in college, have at minimum 3.0 GPA, and have contributed substantial service to the Sierra Madre Rose Float Association.
Click Here to learn more!
Private Shopping Party
We are thrilled to invite you to an exclusive, private shopping event where luxury meets community. Enjoy a curated shopping experience, with a selection of stunning items, while sipping on champagne, wine, and delicious hors d'oeuvres.
As you shop, know that your support for local businesses directly benefits Sierra Madre. Not only will you find unique treasures, but 10% of all sales from the event will be donated to the Rose Float Association, helping bring our community’s pride to life this year.
Your presence means more than just a great shopping experience—it’s a chance to give back to our beautiful community while treating yourself to something special.
RSPV by April 30th to Michael Bilbrey via email. Bilbreyadg@gmail.com
Memorabilia Sale
Get ready to own a piece of history! All float props from past parade floats are up for grabs – and they could be yours today! We're offering a unique collection of handmade tiles, pots, sculptures, and other one-of-a-kind items that have even made their way onto TV! These incredible props deserve a new home, and unfortunately, they can’t stay here any longer.
Don't miss your chance to take home a piece of the magic! Come on down and get yours today!
Legendary Bingo- Spring 2025
**SORRY FOLKS! We’re Sold Out! Check back in the fall for the next round of Legendary Bingo!***
Our Spring Garden Party is coming to the Sierra Madre YMCA and we want YOU there for a night full of excitement, fun, and a whole lot of shouting—because this is the loudest bingo this side of the Mississippi!
Fancy dress is encouraged (hello, outrageous garden hats and derby duds!), but not required—just bring your enthusiasm and your love for bingo! We’ll be serving up delicious SM Pizza Co. pizza, wine, and refreshing beers from local brewery RT Rodgers, so you’ll have everything you need to keep the energy high and the fun flowing all night long.
And don’t miss out on our incredible prize baskets bursting with local goodies and surprises—trust us, you’ll want to get your hands on one of these! Bring your cash to enter in all the side games!
Best of all, every penny raised goes toward building the award-winning Sierra Madre Rose Float! So not only will you have a blast, but you’ll also be supporting an amazing cause.
Grab your friends, your energy and get ready for a night of bingo madness—we’ll see you there!
Americas Got Talent Live Taping!
Come be a part of the action and attend a LIVE taping of America's Got Talent on Sunday, March 23rd! Not only will you enjoy an exciting show, but you’ll also be supporting a great cause!
Here’s the best part: They PAY us to have you in the audience! By attending, you’re raising money for the Sierra Madre Rose Float, so you’ll be having fun while helping a wonderful local tradition.
To join in, simply email Michael Bilbrey at bilbreyadg@gmail.comDon’t miss out on this unforgettable experience and the chance to support the Sierra Madre Rose Float! Limited space available!
We can’t wait to see you there! 🙌✨
WE WILL BE MEETING AT THE PASADENA CIVIC AUDITORIUM @ 5PM
